Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to create and display ads on Google search results pages, as well as on other websites that are part of the Google Network.
Google Ads operates on a pay-per-click (PPC) model, which means that businesses only pay when someone clicks on one of their ads. This allows them to reach a targeted audience and get their message in front of people who are actively searching for products or services like theirs.
To start using Google Ads, businesses will first create an account and then set up their ad campaigns. This includes choosing the keywords that they want their ads to be associated with, setting a budget for their campaign, and creating the ad itself.
When someone performs a search on Google using one of the keywords that a business has chosen, their ad may appear on the search results page. The position of the ad is determined by a complex algorithm, which takes into account factors such as the relevance of the ad to the search query, the bid that the business has placed for the keyword, and the overall quality of the ad.
Businesses can also use Google Ads to target their ads to specific demographics, such as age, location, and interests. This allows them to reach a highly targeted audience and get the most out of their ad spend.
In addition to search ads, Google Ads also offers other types of advertising options such as display ads, video ads, and app install ads, which enables businesses to reach customers across different platforms and devices.
Overall, Google Ads is a powerful and flexible advertising platform that can help businesses of all sizes reach their target audience and drive more sales and leads.
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